“乡村振兴”背景下农村高校毕业生返乡创业意愿影响因素——基于安徽高校的调研分析  

An Analysis of the Influencing Factors of Rural College Graduates’ Willingness to Return to Hometown to Start Businesses under the “Rural Revitalization”——Analysis Based on the Questionnaire Survey of Universities in Anhui

作　　者：顾一鸣 GU Yiming(School of Economics and Management,Anhui Sanlian University,Hefei 230601,China)

机构地区：[1]安徽三联学院经济管理学院,安徽合肥230601

出　　处：《济宁学院学报》2021年第6期102-108,共7页Journal of Jining University

基　　金：安徽省高校人文社科重点资助项目“乡村振兴战略下安徽省农村籍大学生返乡创业意愿影响因素与引导策略研究”(SK2019A0754)。

摘　　要：农村高校毕业生返乡创业意愿影响着“乡村振兴”战略的实施效果。以来自安徽省8所高校的调研数据为基础,对多种影响因素进行主成分分析,并构建了多元线性回归模型进行实证分析。个人风险偏好、家庭收入、学校的创业教育和政府部门的创业扶持政策是农村高校毕业生返乡创业意愿的最主要的影响因素,并且都存在正向影响。其中家庭收入的影响力最大,创业教育和创业政策的影响力稍弱,个人风险偏好的影响力相对最低。The willingness of rural college graduates to return to hometowns to start businesses affects the implementation of the"village revitalization"strategy.The paper qualitatively summarizes and analyzes various factors that may affect the willingness of rural college graduates to return to hometowns to start businesses.Based on survey data from 8 universities in Anhui Province,a principal component analysis of multiple influencing factors is carried out,and a multiple linear regression is constructed.The study found that personal risk appetite,family income,school entrepreneurship education,and government entrepreneurship support policies are the most important factors influencing the willingness of rural college graduates to return to hometowns to start businesses,and they all have a positive impact.Among them,family income has the greatest influence,entrepreneurial education and entrepreneurial policies have a slightly weaker influence,and personal risk preference has relatively the lowest influence.

关 键 词：乡村振兴 农村高校毕业生 返乡创业 创业意愿 

分 类 号：G647.38[文化科学—高等教育学] F279.2[文化科学—教育学]