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作 者:付博[1] 金一骁 王剑[3] 苏凯 于建军[1] 杨宗灿 FU Bo;JIN Yixiao;WANG Jian;SU Kai;YU Jianjun;YANG Zongcan(College of Tobacco Science,Henan Agricultural University,Zhengzhou 450002,China;Hangzhou Cigarette Factory,China Tobacco Zhejiang Industrial Co.,Ltd.,Hangzhou 310024,China;Sanxia Cigarette Factory,China Tobacco Hubei Industrial Co.,Ltd.,Yichang 443100,Hubei,China;Shenzhen Tobacco Industrial Co.,Ltd.,Shenzhen 518110,Guangdong,China;Technology Center,China Tobacco Henan Industrial Co.,Ltd.,Zhengzhou 450016,China)
机构地区:[1]河南农业大学烟草学院,郑州市450002 [2]浙江中烟工业有限责任公司杭州卷烟厂,杭州市310024 [3]湖北中烟工业有限责任公司三峡卷烟厂,湖北省宜昌市443100 [4]深圳烟草工业有限责任公司,广东省深圳市518110 [5]河南中烟工业有限责任公司技术中心,郑州市450016
出 处:《烟草科技》2021年第12期81-86,共6页Tobacco Science & Technology
基 金:河南中烟工业有限责任公司科技项目“微生物发酵定向提升核心原料品质技术研究”(CW201930)。
摘 要:为明确影响消费者斗烟喜爱度的感官评价指标,了解消费者选择斗烟产品的偏好,利用Python编程语言编写爬虫程序,获取斗烟产品互联网评价数据,并采用正交偏最小二乘判别和逐步回归对斗烟产品的评价数据进行分析。结果表明,对于原味型产品,消费者的喜爱度主要基于层次变化和质地厚薄2个评价指标,其中层次变化>质地厚薄。而对于调味型产品,消费者喜爱度主要参考层次变化和室韵嗅香2个评价指标,其中层次变化>室韵嗅香。In order to evaluate the sensory quality indexes affecting consumer likability on pipe tobacco and to understand consumer preference for pipe tobacco products,online data on pipe tobacco products were obtained by a web crawler based on Python programming language.The data were analyzed with orthogonal partial least squares discriminant analysis and stepwise regression analysis.The results showed that consumer likability for original-flavor pipe tobacco products was mainly based on two pipe smoke sensory indexes:gradient variation and texture thickness;between the two indexes,gradient variation was more important than texture thickness.The consumer likability for flavored pipe tobacco products could be summarized mainly on the two sensory indexes:gradient variation and environmental flavor note,with gradient variation being more important than the environmental note.
关 键 词:斗烟 感官质量评价 网络评价 正交偏最小二乘判别分析 逐步回归
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