畲族文化元素在文创产品设计中的应用研究  

Application of She Nationality Cultural Elements in the Design of Cultural and Creative Products

作　　者：马宏儒[1,2] 郑林禄 MA Hong-ru;ZHENG Lin-lu(Ningde Normal University,Ningde 352100,China;Ningde Research Base of Ethnic Work Theory,Ningde 352100,China)

机构地区：[1]宁德师范学院,宁德352100 [2]民族工作理论宁德研究基地,宁德352100

出　　处：《包装工程》2021年第24期321-326,332,共7页Packaging Engineering

基　　金：福建省教育厅社科项目(JAS170584);宁德师范学院重大项目培育计划(2018ZDS17);宁德师范学院闽东文化专项项目(2018ZX201);宁德师范学院教改项目(JG2020027);宁德师范学院校级科研经费资助项目(2016Z18);宁德师范学院“金课”建设项目(JK2020015);宁德师范学院课程思政项目(SZ2020208);宁德师范学院统战工作专项课题(2021TZ05)。

摘　　要：目的畲族没有自己的民族文字,依靠本民族的服饰纹样、日常用品的图形符号、民俗民歌等方式来传承本民族的文化。很多畲族元素符号都有其独特的文化内涵,探究畲族元素的文化内涵及其在产品设计中的应用,既是对畲族文化的保护与传承,又与新时代接轨,促进现代文创产业的发展。方法通过对具有畲族特色的文化元素进行梳理,运用元素重构、图案再生等现代设计理念和设计方法对具有畲族特色的文化元素进行内部解读和重组,并将其应用到现代文创产品设计中。结论通过对畲族元素的文化内涵与美学特征深入挖掘和梳理,借助相关美学理论和现代艺术设计手法,将畲族传统文化要素与现代设计理念相结合,提出畲族文化元素在文创产品设计中应用的可行性策略与具体途径。The work aims to analyze the cultural connotation of She nationality elements and its application in product design.It can not only protect and inherit the She nationality culture,but also to be in line with the new era and promote the development of modern tourism cultural and creative industry.She nationality inherit its national culture relying on clothing patterns,graphical symbols of daily necessities,folk songs,because She nationality does not have its own national language.Many element symbols of She nationality have their unique cultural connotations.Through combing the cultural elements with She nationality characteristics,using modern design concepts and design methods such as element reconstruction and pattern regeneration to internally interpret and reorganize the cultural elements with She nationality characteristics,and apply them to the design of modern cultural and creative products.Through deep analysis of cultural connotation and aesthetic characteristics of She ethnic elements,with the help of relevant aesthetic theories and modern art design techniques,the traditional cultural elements of She nationality with modern design concepts are combined,and the feasible strategies and specific ways for the application of She cultural elements in the design of cultural and creative products are put forward.

关 键 词：畲族 文化元素 产品设计 创新应用 

分 类 号：TB472[一般工业技术—工业设计]