联盟组合多样性、关系强度与技术标准化能力  

Alliance portfolio diversity,tie strength and technological standardization capability of firms

作　　者：文金艳 曾德明[2] 王媛 Wen Jinyan;Zeng Deming;Wang Yuan(School of Business Administration,Hunan University of Technology and Business,Changsha 410205,Hunan,China;Business School of Hunan University,Changsha 410082,Hunan,China)

机构地区：[1]湖南工商大学工商管理学院,湖南长沙410205 [2]湖南大学工商管理学院,湖南长沙410082

出　　处：《科研管理》2021年第11期164-170,共7页Science Research Management

基　　金：国家自然科学基金重点项目(71233002,2013—2017);国家自然科学基金青年项目(71603080,2017—2019);湖南省自然科学基金青年项目(2017JJ3520,2017—2019)。

摘　　要：利用1999至2013年拥有标准联盟参与经历的170家车辆生产企业的数据,研究标准联盟组合多样性对企业两类技术标准化能力(主导能力、跟随能力)的影响,及关系强度在上述影响中的调节作用。基于负二项随机效应回归模型的实证分析发现:标准联盟组合多样性与企业技术标准化主导能力呈正U型关系,与技术标准化跟随能力呈倒U型关系。在标准联盟组合资源向技术标准化能力转化的过程中,联盟关系强度发挥了显著调节作用:随着关系强度提升,联盟组合多样性与技术标准化主导能力的正U型关系曲线、与技术标准化跟随能力的倒U型关系曲线将变得更为陡峭。The literature on standards emphasizes that influencing technological standardization have dramatic repercussions for firm competitiveness and performance. Rapid technological change and complex product design in high-tech industries make it less likely for firms to formulate and promote industry standards independently, firms must engage in alliances to gather external technology and expand installed user base to improve their competitiveness. Although related literature contributes an understanding of standard-setting alliance formation and operation, the question remains of why allied-firms show persistent differences in their capabilities to influence technological standardization. The resource-based view states that sustained competitive advantage draws from firms′ resources and capabilities which are valuable and non-substitutable, and alliances can contribute to firms′ competitiveness by acting as important external resource pools. The value of external resources derives from diversity which can offer multiple solutions. A diverse alliance portfolio can provide a firm with access to nonredundant external knowledge and pervasive support, helping the firm accumulate sufficient knowledge and social capital for technical proposals. Thus, alliance portfolio diversity which emphasizes the composition of alliance partners, is important to explain the role of standardization collaboration in standard-setting. Inter-firm knowledge sharing is far more difficult than intra-firm knowledge sharing. Generally, the resources from alliances cannot be directly transformed into firms′ advantages, firms need to maintain certain degree of tie strength to influence partner firms′ effort in cooperation and their willingness of knowledge exchange. Therefore, following the contingency approach to explicit consider the role of alliance tie strength would be useful to understand the relationship between alliance portfolio diversity and the firm technological standardization capability. The current study, built on a resource

关 键 词：联盟组合多样性 关系强度 技术标准化主导能力 技术标准化跟随能力 

分 类 号：F276.44[经济管理—企业管理]