基于吐鲁番葡萄文化的葡萄干包装设计  

Packaging Design of Raisin Based on Turpan’s Grape Culture

作　　者：孟玉泽 陈新新 邹伟华[1] Meng Yuze;Chen Xinxin;Zou Weihua

机构地区：[1]中南林业科技大学家具与艺术设计学院,湖南长沙410004

出　　处：《家具与室内装饰》2021年第12期78-81,共4页Furniture & Interior Design

基　　金：2019年度湖南省大学生创新创业训练计划项目成果(1626)。

摘　　要：“一带一路”和“乡村振兴”政策的实施,给吐鲁番带来了新的发展机遇。葡萄干作为吐鲁番最具特色的农产品之一,其包装设计尤为重要,即应体现出地域特色及产品的物质和文化价值。笔者从葡萄文化入手,将葡萄植物本身作为出发点,通过调查包装原材料的可获取度,探究葡萄藤作为设计材料的可行性,并从外观、功能、结构和设计结果四个方面阐述葡萄干包装设计。基于吐鲁番地区的葡萄文化,运用绿色设计的理念,设计符合当今时代销售的葡萄干包装,以期促进吐鲁番葡萄干产业发展以及吐鲁番葡萄文化的传播。The implementation of the “Belt and Road” initiative and the “Rural Revitalization” policy has brought new opportunities for the development of Turpan. Raisin is one of Turpan’s most characteristic agricultural products. Therefore, its packaging design is of great significance, which should reflect the regional characteristics and the material and cultural value of the products. Based on Turpan’s grape culture, the author took the grape plant itself as a starting point, explored the feasibility of grape vine as the design material by investigating the availability of packaging raw materials, and elaborated the raisin packaging design from four aspects of appearance, function, structure and design results. Based on the grape culture of Turpan region, the concept of green design is used to design raisin packaging in line with the sales features of the present era, thereby promoting the development of Turpan’s raisin industry and the spread of Turpan’s grape culture.

关 键 词：吐鲁番 葡萄文化 葡萄干 包装设计 

分 类 号：TB482[一般工业技术—包装工程]