提升酒店VIP客户个性化服务水平的若干思考--以泰州WY酒店为例  

Some Thoughts on Improving the Level of Personalized Service for VIP Customers--Taking the WY hotel in Taizhou as an Example

作　　者：杨美霞[1] 王建国 Yang Meixia;Wang Jianguo(Taizhou University,Taizhou,Jiangsu 225300,China)

机构地区：[1]泰州学院,江苏泰州225300

出　　处：《绿色科技》2021年第23期231-234,共4页Journal of Green Science and Technology

基　　金：泰州学院:《旅游管理一流本科建设项目》阶段性成果(编号:20YLZYB04)。

摘　　要：随着酒店业的快速发展,VIP客户消费群体受到关注,提升VIP客户个性化服务水平成为酒店经营管理中的重要工作。在对酒店VIP客户个性化服务现状调查的基础上,结合VIP客户的消费需求,以泰州WY酒店为例,探讨了酒店对VIP客户个性化服务中存在的问题,提出了完善VIP客户个性化服务机制、推进VIP客户个性化服务创新等提升服务水平的策略。With the rapid development of the hotel industry,VIP customers have attracted attention,and the promotion of the VIP customers personalized service level has become an important job in the hotel management.Based on the investigation of the status quo of the personalized service for VIP customers in hotels,this paper,taking WY hotel in Taizhou as an example,discusses the problems existing in the personalized service for VIP customers.It also puts forward the strategies of improving the personalized service mechanism for VIP customers and promoting the innovation of personalized service for VIP customers.

关 键 词：酒店VIP客户 消费特征与需求 个性化服务对策 

分 类 号：F274[经济管理—企业管理]