大别山民俗文化在徽茶包装设计中的应用  

On the Application of Dabie Mountain Folk Culture to the Design for the Packaging of Hui Tea

作　　者：周心懿[1] ZHOU Xinyi

机构地区：[1]安徽工商职业学院艺术设计学院,安徽合肥230041

出　　处：《芜湖职业技术学院学报》2021年第3期55-57,共3页Journal of Wuhu Institute of Technology

基　　金：安徽工商职业学院课程思政示范课程建设项目“包装设计”(项目编号:2020KCSZ07)。

摘　　要：随着社会的不断进步,越来越多的人们开始追求向往的精神世界。在茶包装设计中融入我国优秀传统文化已然成为一种流行趋势,符合越来越多消费者的审美需求。将大别山民俗文化运用到徽茶包装设计中,可提高徽茶市场销量、提升徽茶商品价值、扩大徽茶受众范围在具体设计过程中,结合大别山民俗文化中的图形、手艺以及材料等元素对徽茶包装进行创新性的设计,不仅充分彰显了徽茶的文化内涵,更是对优秀传统文化的有效传承。With the continuous evolution of current material society,more and more people are beginning to pursue the spiritual world they yearn for.Therefore,it has become a trend to integrate our excellent traditional culture into the design for tea packaging,which is in line with aesthetics of more and more consumers.Through analysis on the connotation of Dabie Mountain folk culture and the current packaging design of Hui tea,the feasibility and focus concerning application of Dabie Mountain folk culture to the packaging design of Hui tea were put forward from such aspects as enhancing market sales,promoting commodity value and expanding the scope of consumption.The innovative design for the packaging of Hui tea with graphics,crafts and materials concerning Dabie Mountain folk culture,not only fully demonstrates the cultural connotation of Hui tea,but also effectively inherits our excellent traditional culture.

关 键 词：大别山民俗文化 徽茶包装 创新应用 

分 类 号：J04[艺术—艺术理论]