大众参与滑雪运动意愿的影响因素与作用机制  

Influencing Factors and Mechanism of Public Willingness to Participate in Skiing

作　　者：张燕[1] ZHANG Yan

机构地区：[1]中国传媒大学经济与管理学院

出　　处：《北京社会科学》2022年第1期23-33,共11页Social Sciences of Beijing

基　　金：国家重点研发计划项目(2020YFF0305303)——冬奥赛事全球传播模型构建与国际传播影响力提升关键技术研究。

摘　　要：基于扎根理论质性研究,以马蜂窝网站关于北京滑雪场的游记作为原始文本资料,提炼总结出滑雪场自身条件、文化宣传信息、不可控因素三项影响因素以及各因素之间的4个典型关系结构,构建影响因素概念模型,明确各影响因素的概念内涵与作用机制,最后对北京滑雪场的未来发展提出针对性建议,完善大众滑雪运动意愿的影响因素理论体系。Basd on Grounded Theory,and the travel notes about Beijing Ski Resort on the website of Mafengwo are used as the original text,summing up three influencing factors,which are the ski resorts'own conditions,cultural propaganda information,uncontrollable factors.Then,four typical relation structures between each factor are extracted,the conceptual model of influencing factors is constructed,and this paper clearly defines the concept of connotation of each factor and mechanism.Finally,some suggestions are put forward for the future development of Beijing Ski Resort,which is conducive to improving the theoretical system of influencing factors of public skiing willingness.

关 键 词：滑雪运动 影响因素 作用机制 扎根理论 

分 类 号：G863.1[文化科学—体育训练]