注意力经济时代的高校思想政治教育:现实挑战与路向选择  

Ideological and Political Education in Colleges and Universities in the Era of Attention Economy:Realistic Challenges and Path Selection

作　　者：岳天明 张成恩 YUE Tian-ming;ZHANG Cheng-en(School of Marxism,Northwest Normal University,Lanzhou 730070,China)

机构地区：[1]西北师范大学马克思主义学院,甘肃兰州730070

出　　处：《兰州文理学院学报（社会科学版）》2022年第1期64-70,共7页Journal of Lanzhou University of Arts and Science(Social Science Edition)

摘　　要：互联网技术与市场经济的结合促成了注意力经济时代的到来,这对高校思想政治教育工作带来诸多挑战。面对挑战,亟需助力大学生树立正确的人生观,助推大学生对中国共产党的领导认同和对人民当家作主的社会制度认同,引导大学生做好“注意力主人”。为此,就要优化课程和教育资源,注重知识点的创意式推介;积极引导学生开展“注意力主人”德育活动;基于注意力经济运行规律规则,实施反注意力经济殖民手段;构建思想政治教育大数据系统,增强思想政治教育针对性。With the combination of Internet technology and market economy,the advent of the era of attention economy has brought many challenges to the ideological and political education of colleges and universities.Faced with challenges,it is urgent to help college students to establish a correct outlook on life,promote their recognition of the leadership of the Communist Party of China and the social system that the people are the masters of the country,and guide them to be attention master.Therefore,it is necessary to optimize the curriculum and educational resources and pay attention to the creative promotion of knowledge points,to actively guide students to carry out attention master moral education activities,to implement the means of anti-attention economic colonization based on the rules of attention economic operation,and to construct ideological and political education big data system so as to enhance the pertinence of ideological and political education.

关 键 词：注意力经济 高校思想政治教育 教育目标 选择路向 

分 类 号：G641[文化科学—高等教育学]