先前经验、社会网络对商业模式设计的影响——信息扫描的中介效应  

The Influence of Previous Experience and Social Network on Business Model Design——Intermediary Effect of Information Scanning

作　　者：黄明睿 张帆 侯永雄 HUANG Mingrui;ZHANG Fan;HOU Yongxiong(􀆰Guangdong Polytechnic Normal University,Guangzhou 510665;􀆰South China Normal University,Guangzhou 510631)

机构地区：[1]广东技术师范大学创新创业学院,广东广州510665 [2]华南师范大学创业学院,广东广州510631

出　　处：《首都经济贸易大学学报》2021年第6期96-108,共13页Journal of Capital University of Economics and Business

基　　金：国家社会科学基金一般项目“新时代企业家精神对大学生创业意向转化行为的影响机制研究”(18BGL053);广州市哲学社会科学发展“十三五”规划项目“创新驱动发展战略背景下广州初创企业成长路径研究——基于设计思维”(2019GZYB54)。

摘　　要：从认知视角出发构建创业者先前经验、社会网络与初创企业商业模式设计的逻辑关系模型,并考虑信息扫描的中介作用。对322名创业者开展问卷调查并进行实证分析,研究表明:先前经验宽度、社会网络规模和社会网络异质性正向促进创业者设计创新型商业模式;先前经验深度和社会网络关系强度正向促进创业者设计模仿型商业模式;信息扫描分别在创业者先前经验、社会网络与商业模式设计结果之间发挥中介作用。由此提出创业者商业模式设计过程与结果模型,进一步补充认知视角的商业模式设计研究。From the cognitive perspective, this paper constructs a logical relationship model between entrepreneur’s previous experience, social network and business model design of start-ups, and considers the mediating role of information scanning.Through questionnaire survey and empirical analysis of 322 entrepreneurs, the results show that: the breadth of previous experience, the scale and the heterogeneity of social network are positively promoting entrepreneurs to design innovative business models;the depth of previous experience and the strength of social network relationship are positively promoting entrepreneurs to design imitative business models;information scanning plays an intermediary role in the previous experience of entrepreneurs, social network and business model design results.Therefore, the process and result model of business model design for entrepreneurs is proposed, which further complements the research of business model design from the cognitive perspective.

关 键 词：商业模式设计 先前经验 社会网络 信息扫描 认知视角 

分 类 号：F272[经济管理—企业管理]