体验经济视角下投影艺术在餐饮空间的应用研究  

Application of Projection Art in Dining Spaces under the Experience Economy

作　　者：张健[1,2] 陈露 Zhang Jian;Chen Lu(IHuazhong University of Science and Technology,Wuhan 430074;Hubei Engineering Research Center for TECH of Digital Lighting,Huazhong University of Science and Technology,Wuhan 430074,China)

机构地区：[1]华中科技大学,武汉430074 [2]华中科技大学数字光影技术湖北省工程研究中心,武汉430074

出　　处：《艺术与设计（理论版）》2022年第1期125-127,共3页Art and Design

摘　　要：迈入体验经济时代,消费者从物质需求向精神需求转化,餐饮业的消费需求稳步增长,为更好地满足当代人的精神需求,投影艺术介入餐饮空间为餐饮业的蓬勃发展提供了解决思路,文章基于B·约瑟夫·派恩与詹姆斯·H·吉尔摩提出的4E体验模型,提出从消费者多感官感知产品信息、获得沉浸式用餐体验、信息传输优化服务模式、创造全新美学范式空间四个维度分析投影艺术在餐饮空间的应用,为体验经济时代未来餐饮空间设计实践提供启发和参考。Entering the era of experience economy,consumers are transforming from material needs to spiritual needs,and the consumption demand of the catering industry is growing steadily.In order to better meet the spiritual needs of contemporary people,the intervention of projection art in the catering space provides solutions for the booming development of the catering industry.Based on the 4E experience model proposed by B.Joseph Pine and James H.Gilmore,it proposes a four-dimensional analysis of consumers_multi-sensory perception of product information,obtaining an immersive dining experience,optimizing the service model of information transmission,and creating a new aesthetic paradigm space.The application of projection art in dining spaces provides inspiration and reference for future dining space design practices in the experience economy era.

关 键 词：体验经济 投影艺术 餐饮空间设计 沉浸式体验 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术] TU-023[建筑科学—建筑理论]