基于感性记忆的非遗文创产品设计研究与实践——以浏阳夏布为例  

Research And Practice of Non-Legacy Creative Product Design Based on Perceptual Memory——Take Xiabu Liuyang As An Example

作　　者：钟玉玲 高萌萌 刘志成 明兰[1] ZHONG Yu-ling;GAO Meng-meng;LIU Zhi-cheng;MING Lan(Songlin College of Design and Art,University of South China,Hengyang 421001,China)

机构地区：[1]南华大学松霖设计艺术学院,湖南衡阳421001

出　　处：《绿色包装》2021年第12期125-129,共5页Green Packaging

基　　金：2021年度教育部大学生创新创业训练计划项目资助(基于感性记忆的非遗文创产品设计研究与实践——以浏阳夏布为例202110555003)的阶段性研究成果。

摘　　要：文化创意产业与非物质文化遗产密切相关,是中国文化软实力发展的重要方向。非遗文创产品是非遗文化资源经由创意转化成为具有市场价值的产品,消费者对非遗文创产品的消费行为是一种文化或情境的情感消费。本文从感性记忆的角度完成浏阳夏布非遗文创产品设计,探讨非遗文创产品的记忆符号对消费者所产生的影响,提出行之有效的方法论以设计出更符合用户情感需求,且能引起情感共鸣的浏阳夏布非遗文创产品是本次研究的目的。Cultural and creative industry is closely related to intangible cultural heritage,and is an important direction of the development of China’s cultural soft power.Non-heritage cultural resources of intangible cultural heritage products are transformed into products with market value through creativity.Consumers’ consumption behavior of non-heritage cultural heritage products is a kind of cultural or situational emotional consumption.This article from the perspective of perceptual memory to complete the Liuyang grass cloth the papers and the product design,and to explore the memory symbol of the papers and products to consumers the effects,and puts forward effective methodology to design more in line with user needs,and can cause emotional resonance Liuyang grass cloth of papers and the product is the purpose of this study.

关 键 词：感性记忆 非遗文创设计 浏阳夏布 

分 类 号：TB472[一般工业技术—工业设计]