中小企业数字化变革:从迟徊观望到乘势而上——基于文本挖掘法的变革路径与绩效研究  

Digital Transformation of SMEs:From Hesitation to Advance--Research on Change Path and Performance Based on Text Mining

作　　者：楼永[1] 刘铭 Lou Yong;Liu Ming(School of Economics and Management,Tongji University,Shanghai 200000,China)

机构地区：[1]同济大学经济与管理学院,上海200000

出　　处：《工业技术经济》2022年第2期3-13,共11页Journal of Industrial Technological Economics

摘　　要：本文基于我国中小板和创业板960家上市企业2015~2019年年报数据,采用文本挖掘法构建度量企业数字化程度的指标,通过面板固定效应模型和多重中介效应模型就中小企业实施数字化变革对企业绩效的影响及其内在路径进行实证检验。研究发现:中小企业实施数字化变革可以通过提高运营效率、降低经营成本、提高创新水平,进而提升企业绩效;国有化程度和资本密集度的不同,会为中小企业实施数字化变革影响企业绩效的程度带来差异。本文试图揭开中小企业通过数字化变革创造多维价值进而提升企业绩效的“过程黑箱”,为鼓励中小企业积极拥抱数字化浪潮,实现自身高质量可持续发展提供理论与实践价值。Based on the annual report data of 960 listed enterprises on China’s small and medium-sized board and gem from 2015 to 2019,this paper uses the text mining method to construct the index to measure the degree of digitization of enterprises,and empirically tests the impact and internal path of the implementation of digital change by small and medium-sized enterprises(SMEs)on enterprise performance through panel fixed effect model and multiple intermediary effect model.It is found that the im⁃plementation of digital transformation in SMEs can improve enterprise performance by improving operation efficiency,reducing ope⁃ration cost and improving innovation level.The different degree of nationalization and capital intensity will bring differences in the degree to which SMEs implement digital change and affect enterprise performance.This paper attempts to uncover the“process black box”of SMEs creating multi-dimensional value and improving enterprise performance through digital transformation,so as to provide theoretical and practical value for encouraging SMEs to actively embrace the digital wave and realize high quality and sus⁃tainable development.

关 键 词：数字化 中小企业 文本挖掘法 中介效应 企业绩效 多维价值 

分 类 号：F276.3[经济管理—企业管理] F270.7[经济管理—国民经济]