基于性别策略的社会资本积累与转化——以青少年网络游戏玩家为例  

The Accumulation and Conversion of Social Capital by Way of Gender Strategy-Take Teenage Online Players for Example

作　　者：姜波 JIANG Bo(Department of Publishing and Communication,Shanghai Publishing and Printing College,Shanghai 200093,China;College of Media and International Culture,Zhejiang University,Hangzhou 301163,China)

机构地区：[1]上海出版印刷高等专科学校出版与传播系,上海200093 [2]浙江大学传媒与国际文化学院,杭州301163

出　　处：《哈尔滨工业大学学报（社会科学版）》2022年第1期72-78,共7页Journal of Harbin Institute of Technology(Social Sciences Edition)

摘　　要：社会资本是人际交往、组织建设以及国家发展的重要战略资源。在网络游戏空间,社会资本的积累与转化直接影响着玩家的游戏进程和游戏体验。在众多因素中,性别是玩家获取社会资本的重要来源。然而,现有研究对于玩家如何利用性别优势获取社会资本的关注较少。在对访谈资料进行整理分析的基础上,研究指出:男性玩家通过性别转换扮演女性角色,借助女性角色的外形特征、游戏中的弱者形象以及和其他男性玩家建立亲密关系实现社会资本的积累与转化;女性玩家则借助自己的高颜值在直播平台进行直播、发挥女性的性别特质以及用语音和视频等强化自己性别特征的方式实现社会资本的积累与转化。Social capital is an important strategic resource in interpersonal communication,organizational construction and national development.In the online game space,the accumulation and conversion of social capital will directly impact the game process and game experience.Gender is an important resource for gaining social capital among other factors.However,the existing researches have paid less attention to how players take advantage of their gender to gain social capital.On the basis of collecting and analyzing the interview material,we found that male players play the role of female by gender-switching.They accumulate and converse their social capital by the physical characteristics of female,the weak image of female and the intimate relationship with other players;female players accumulate and converse their social capital by live broadcast with good-looking faces,making good use of their gender traits and reinforcing their gender identity through voice and video.

关 键 词：性别 性别策略 社会资本 青少年 网络游戏 

分 类 号：C913.5[经济管理]