平台企业双元属性下的社会责任治理创新——理解数字化平台的新视角  

Governance Innovation of Social Responsibility under Ambidextrous Nature of Platform Enterprises:A New Perspective of Understanding Digital Platform

作　　者：阳镇 陈劲[2,3] 尹西明 YANG Zhen;CHEN Jin;YIN XiMing(Tsinghua University, Beijing 100084;Beijing Institute of Technology, Beijing 100081)

机构地区：[1]清华大学经济管理学院、技术创新研究中心,北京100084 [2]清华大学经济管理学院,北京100084 [3]清华大学技术创新研究中心,北京100084 [4]北京理工大学管理与经济学院,北京100081

出　　处：《财贸研究》2021年第12期1-12,64,共13页Finance and Trade Research

基　　金：国家社会科学基金重大项目“建设世界科技创新强国的战略比较与实现路径研究”(17ZDA082);国家社会科学基金重大项目“国企混合所有制改革的实现路径选择研究”(20&ZD073)。

摘　　要：在数智技术引领的新经济时代,数字平台企业成为全新的企业社会责任实践组织载体,其立足于平台独特的双元属性使能社会责任治理创新。首先,剖析了平台企业较之于传统企业而言独特的双元属性,突出地表现为平台角色双元(平台独立运营个体与商业运作公共平台的双元耦合组织)、平台情境双元(平台商业生态圈与社会生态圈的双元互嵌)、平台制度逻辑双元(私人属性下的市场逻辑与公共属性下的社会逻辑的双元共生)、平台功能双元(平台领导与平台治理的双元互动)、平台价值创造双元(综合价值与共享价值的双元延扩)。其次,立足于平台企业双元属性分析了三种全新的平台企业社会责任治理模式,分别是基于平台企业领导人的责任型领导赋能式、基于平台双边用户主导的用户参与共创式、基于平台企业商业生态圈的撬动与牵引式。最后,立足于平台企业社会责任治理创新进而推动平台企业有效嵌入社会生态圈,最终创造涵盖经济、社会与环境的综合价值与更为高阶的共享价值。Under the new technological revolution led by digital and intelligent technology,platform enterprises have become a new micro practice organization carrier of corporate social responsibility,and based on the unique ambidextrous attribute,platforms can realizes the innovation of social responsibility governance.This paper first dissects the unique dual attributes of platform enterprises compared with traditional enterprises,which are manifested as ambidextrous role of platform(ambidextrous coupling organization of platform independent operation individuals and public platform for business ecosystem),ambidextrous context of platform(ambidextrous embedment of platform business ecosystem and social ecosystem),ambidextrous institutional logic of platform(symbiosis of market logic and social logic under ambidextrous attribute),ambidextrous interaction of platform function(ambidextrous interaction of platform leadership and platform governance),and ambidextrous creation of platform value(dual extension of hybrid and shared value).Secondly,under the ambidextrous attributes of platform enterprises,this paper analyzes three new models of corporate social responsibility governance of platform enterprises,namely,the responsible leadership empowerment based on the leaders of platform enterprises,the user participation and co-creation based on the dominance of two-side users of the platform,and the leveraging and traction based on the business ecosystem of platform enterprises.Finally,based on the innovation of corporate social responsibility governance,platform enterprises can effectively embed into the society,and will create comprehensive value and higher shared value covering economy,society and environment.

关 键 词：数字化 平台企业 双元性 企业社会责任治理 平台生态圈 社会责任生态系统 

分 类 号：F270[经济管理—企业管理]