“一带一路”背景下旅游文化与国家形象传播——基于青藏地区的田野考察  

The Culture of Tourism and the Spread of National Image under the Background of BRI:Fieldwork Study Based on Qinghai Tibet Region

作　　者：羊进拉毛 张海云[2] YANGJIN Lamao;ZHANG Hai-yun(School of Ethnology and Sociology,Qinghai Minzu University,Xining 810007,China;Scientific Study Department,Qinghai Minzu University,Xining 810007,China)

机构地区：[1]青海民族大学民族学与社会学学院,青海西宁810007 [2]青海民族大学科研处,青海西宁810007

出　　处：《北方民族大学学报（哲学社会科学版）》2022年第1期161-168,共8页Journal of North Minzu University(Philosophy and Social Science)

基　　金：国家社会科学基金项目“‘一带一路’背景下我国旅游文化融通创新与国家形象建构及传播研究”(19BGJ006);青藏高原民族社会发展与生态建设研究科研创新团队资助项目。

摘　　要：旅游文化既是地域形象的集中展现,也是国家形象的高度浓缩,旅游文化中的象征符号及其对外传播是国家形象的一种展示。在"一带一路"倡议背景下,青藏地区的旅游业得到了快速发展,旅游业带动了文化的传播。地域旅游形象与国家形象之间存在融通关系。基于青藏地区旅游文化的传播现状,探究其传播途径,具有重要意义。Tourism culture is not only the concentrated display of regional image,but also the high concentration of national image. The symbols in tourism culture and their external communication are a display of national image. Under the background of BRI,the tourism industry in Qinghai Tibet region has been developing rapidly,which has led to the spread of culture. There is an accommodation relationship between regional tourism image and national image. Based on the current situation of tourism culture communication in Qinghai Tibet,it is of great significance to explore the way of tourism culture communication in Qinghai Tibet.

关 键 词：青藏地区 旅游文化 形象定位 传播 

分 类 号：F592.9[经济管理—旅游管理] G206.3[经济管理—产业经济]