轻食主义下成都市代餐食品市场现状调查与分析  

Investigation on the Current Situation of Chengdu Food Market under the Light Food Doctrine

作　　者：刘娜 丁蓉 邹玲 安金花 牟晴 徐琼梅[1] LIU Na;DING Rong;ZOU Ling;AN Jinhua;MOU Qing;XU Qiongmei(Chengdu University of Information Technology,Sichuan 610000,China)

机构地区：[1]成都信息工程大学,四川成都610000

出　　处：《食品安全导刊》2021年第33期149-151,共3页China Food Safety Magazine

基　　金：大学生创新创业训练计划项目“轻食主义下代餐食品市场现状调查与分析”(202110621351)。

摘　　要：在成都市11个区进行抽样调查,以问卷调查法为主对现阶段代餐食品市场的现状、消费者对于代餐产品的态度等情况展开调查。采用描述性分析、主成分分析、皮尔逊相关分析等分析代餐食品消费的需求特征,永赫尔S-O-R刺激反应理论及科特勒行为选择模式等模型分析消费者群体类型,对倡导全民健康背景下轻食主义代餐中存在的问题提出合理的意见和对策,为代餐产品的研发及代餐市场的规范化发展提供参考依据。A sample survey was conducted in 11 districts of Chengdu,focusing on the questionnaire survey method to investigate the current situation of substitute food market and consumers’ attitude towards substitute food products.Using descriptive analysis,principal component analysis and Pearson correlation analysis to analyze the demand characteristics of substitute food consumption,yonghel S-O-R stimulus response theory and Kotler behavior choice model to analyze the types of consumer groups,and put forward reasonable opinions and Countermeasures for the problems existing in the substitute food of light eating under the background of advocating national health,It provides a reference basis for the R &D of substitute food products and the standardized development of substitute food market.

关 键 词：代餐 消费者 需求 市场现状 

分 类 号：F719.3[经济管理—产业经济]