基于享乐动机系统接受模型的居民冰雪运动意愿研究  

Residents’Intention of Ice and Snow Sports Based on Hedonic-Motivation System Adoption Model

作　　者：王帅星 徐茂卫[1,2] WANG Shuaixing;XU Maowei(Economics and Management School,Wuhan Sports University,Wuhan 430079,Hubei,China;Hubei Center of Sports Industry Researches,Wuhan Sports University,Wuhan 430079,Hubei,China)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079 [2]武汉体育学院湖北体育产业研究中心,湖北武汉430079

出　　处：《沈阳体育学院学报》2022年第1期33-42,共10页Journal of Shenyang Sport University

基　　金：国家社会科学基金重大项目“新时代体育产业高质量发展研究”(19ZDA354)。

摘　　要：为提升居民冰雪运动意愿,促进我国冰雪运动高质量发展,本研究运用文献资料、专家访谈、问卷调查和数理统计等研究方法,基于享乐动机系统接受模型,对我国居民的冰雪运动意愿和体验展开研究。结果表明:感知易用性对好奇心、快乐、控制和感知有用性产生影响;好奇心、快乐和感知有用性对运动意愿产生影响;好奇心、快乐和控制对沉浸产生影响。研究认为享乐动机系统接受模型在我国冰雪运动研究领域中有良好的适应性,也进一步突出了内部动机对冰雪运动意愿和体验产生的重要影响。因此应激发居民参与冰雪运动的内部动机,树立冰雪运动意识、提高冰雪运动技能、增强冰雪运动体验。In order to improve residents’intention to participate in ice and snow sports and promote the high-quality development of ice and snow sports in China,this study uses literature review,expert interview,questionnaire survey,mathematical statistics and other research methods to study Chinese residents’intention and experience of ice and snow sports based on hedonic-motivation system adoption model.The results show that perceived ease of use affects curiosity,joy,control and perceived usefulness.Curiosity,joy and perceived usefulness affect sports intention.Curiosity,joy,and control affect focused immersion.It is concluded that the hedonic-motivation system adoption model has a good adaptability in the research field of ice and snow sports in China,and further highlights the important influence of intrinsic motivation on the intention and experience of ice and snow sports.Therefore,it is necessary to stimulate residents’intrinsic motivation to participate in ice and snow sports,establish their awareness of ice and snow sports,improve their skills and enhance their experience of ice and snow sports.

关 键 词：冰雪运动 行为意愿 享乐动机系统接受模型 内部动机 体验 

分 类 号：G804.83[文化科学—运动人体科学]