青岛市水产品出口贸易现状及问题分析  

Analysis on the present situation and problems of Qingdao aquatic products export trade

作　　者：王士超 Wang Shichao(School of Economics&Management,Lanzhou Jiaotong University,Lanzhou,Gansu,730070)

机构地区：[1]兰州交通大学经济管理学院,甘肃兰州730070

出　　处：《市场周刊》2022年第1期93-95,共3页Market Weekly

摘　　要：青岛市是中国水产品出口的主要市场,2019年青岛市水产品出口贸易额占全国水产品出口贸易额的10%左右,占山东省水产品出口贸易额的30%左右。目前其水产品出口贸易方式是以加工贸易为主,一般贸易为辅。在对水产品出口进行定量评价后可知青岛市水产品出口具有一定的竞争优势,但也存在目标市场过于集中、品牌意识薄弱等劣势,因此青岛市应该巩固既有优势同时采取积极开拓新兴市场,加强科研创新等措施来减弱并消除劣势,实现青岛市水产品出口贸易的长远发展。Qingdao is the main export market of aquatic products in China.In 2019,the export trade of aquatic products in Qingdao accounts for about 10%of the national export trade of aquatic products and about 30%of the export trade of aquatic products in Shandong province.At present,the export trade mode of aquatic products is mainly processing trade,supplemented by general trade.After quantitative evaluation of aquatic products export,it is known that Qingdao aquatic products export has certain competitive advantages,but it also has disadvantages such as too concentrated target market and weak brand awareness.Therefore,Qingdao should consolidate its existing advantages and take measures such as actively exploring new markets and strengthening scientific research and innovation to weaken and eliminate disadvantages and realize the long-term development of Qingdao aquatic products export trade.

关 键 词：水产品 出口贸易 出口竞争力 

分 类 号：F752.62[经济管理—国际贸易]