基于配送服务影响需求的生鲜农产品电商供应链模型  

E-commerce supply chain model of fresh agricultural products based on distribution influencing demand

作　　者：郑金山[1] ZHENG Jinshan(Department of Foundation,Heilongjiang University of Finance and Economics,Harbin 150025,China)

机构地区：[1]黑龙江财经学院基础教学部,黑龙江哈尔滨150025

出　　处：《高师理科学刊》2022年第1期11-14,共4页Journal of Science of Teachers＇College and University

基　　金：黑龙江省教育厅项目(SJGY20200520)——建设“金课”:“互联网+高效基础课”课堂质量提升的方法与策略。

摘　　要：基于Stackelberg博弈理论,构建了生鲜电商、生鲜农产品供应商供应链的利润模型.在考虑配送服务为影响需求量的主要因素条件下,给出了在不同主导权下供应链的最优结果,并进行对比研究.Based on Stackelberg game theory,the profit model of the supply chain of e-commerce of fresh products and supplier of fresh agricultural products is construct.Considering the distribution service as the main influence on the demand,the optimal results of the supply chain under different dominance are given,and a comparative study is made.

关 键 词：博弈论 生鲜农产品 电商 供应商 供应链决策 

分 类 号：O29[理学—应用数学]