大数据分析能力影响制造企业服务化绩效机理探究  

Research on the Influence Mechanism of Big Data Analytics Capabilities on Manufacturing Firms Servitization Performance

作　　者：冯文娜[1] 马佳琪 FENG Wen-na;MA Jia-qi

机构地区：[1]山东大学管理学院

出　　处：《中央财经大学学报》2022年第2期116-128,共13页Journal of Central University of Finance & Economics

基　　金：国家哲学社会科学基金重大招标课题“‘两业’融合推动中国制造业高质量发展研究”(项目编号:20&ZD083)。

摘　　要：大数据分析能力提升制造企业服务化绩效的机理在于“精益共创”,即成本降低与价值增值的同时实现。笔者使用321份制造企业问卷调查数据,在以结构方程模型检验包含大数据分析技术能力、管理能力和人才能力在内的大数据分析能力对制造企业服务化财务绩效与非财务绩效影响的基础上,进一步验证IT与业务战略匹配在此影响过程中的调节作用。研究发现,制造企业服务化财务绩效与非财务绩效均随着大数据分析技术能力、管理能力和人才能力的提高而提高;随着IT与业务战略匹配程度的加深,大数据分析能力与制造企业服务化绩效间的正向关系被加强;大数据分析能力对制造企业服务化绩效的直接作用及IT与业务战略匹配的调节作用不受制造企业IT投资优先权与IT角色定位的影响。本研究探讨了大数据分析能力影响制造企业服务化绩效的内在机理,所得结论拓展了数字经济、价值共创理论的研究边际,丰富了服务化研究的现有文献,为制造企业通过数字化促进服务化提供了理论依据。The mechanism of big data analytics capabilities improving the servitization performance of manufacturing enterprises is that the application of big data analysis capabilities can reduce the cost of value co-creation while enabling customers to obtain more value.By using questionnaire survey,321 manufacturing enterprises selected.This research try to use SEM to verify the positive impact of big data analytics technology capability,big data analytics management capability and big data analytics talent capability on the servitization performance,and try to find the moderator effect by investigating IT-business strategic alignment.The study proves the positive impact of big data analytics capabilities on the servitization performance of manufacturing enterprises and the positive moderating effect of IT-business strategic alignment.Further heterogeneity analysis shows that the direct effect of big data analytics capabilities on the servitization performance of manufacturing enterprises and the moderator effect of IT-business strategic alignment are not affected by IT investment priorities and IT role.This research explores the mechanism of big data analytics capabilities affecting the servitization performance of manufacturing enterprises,and the conclusions drawn expand the research margins of digital economy and value co-creation theory,enrich the existing literature in the field of servitization,and provides a theoretical basis for manufacturing enterprises to promote servitization through digitalization.

关 键 词：大数据分析能力 服务化绩效 IT与业务战略匹配 价值共创 

分 类 号：F272[经济管理—企业管理]