商业模式执行与新创企业绩效——基于内部资源与外部网络整合的视角  

Business Model Implementation and New Venture Performance: An Integrating Perspective of Internal Resources and External Networks

作　　者：刘刚[1] 孔文彬 Liu Gang;Kong Wenbin(School of Business,East China University of Science and Technology,Shanghai 200237,China)

机构地区：[1]华东理工大学商学院,上海200237

出　　处：《外国经济与管理》2021年第12期68-84,共17页Foreign Economics & Management

基　　金：国家社会科学基金一般项目(17BGL030)。

摘　　要：商业模式执行是基于已确定的价值创造逻辑和活动组合而进行的资源能力配置及利用过程,对企业绩效具有重要的影响。本文通过整合价值创造的资源基础观和外部网络理论,探讨了以内部资源和外部网络协调为基础的商业模式执行,环境动态性与企业绩效的关系。实证结果发现,以内部资源协调为基础、以外部网络协调为基础的商业模式执行均能有效提升企业绩效,两类商业模式执行的乘积效应对企业绩效也有积极影响。环境动态性越高,以内部资源协调为基础的商业模式执行产生的绩效越低,而以外部网络协调为基础的商业模式执行产生的绩效越高,两类执行的乘积效应对企业绩效的影响不显著。研究结论为快速多变环境下新创企业利用商业模式执行以获得可持续的绩效优势,提供了新的解释及启示。Based on the integration of resource-based view and external network theory, this paper divides business model implementation into two types: One is based on internal resource coordination;the other is based on external network coordination. It studies the relationships between business model implementation, environmental dynamics and firm performance, and tests these relationships with 200 Chinese listed start-ups.The conclusions are as follows: First, both types of business model implementation can effectively improve firm performance, and the product effect of the two types of implementation has a positive impact on firm performance as well. Second, the higher the environmental dynamism, the lower the firm performance produced by the implementation based on internal resource coordination, and the higher the performance produced by the implementation based on external network coordination. However, the product effect of the two types of implementation has no significant impact on firm performance.These conclusions provide the following implications: First, in the rapidly changing environment,firms need to consider different types of business model implementation according to their own resource allocation and utilization characteristics in value creation, so as to ensure the coordination between business model components. Second, as the product effect of the two types of business model implementation has a certain role in promoting firm performance, firms also need to choose different types of implementation in different departments. For example, for departments with higher efficiency of internal resource allocation, firms can choose the implementation based on internal resource coordination;while for departments with lower efficiency of internal resource allocation, firms can choose the implementation based on external network coordination. Third, in the high environmental dynamism, firms should strengthen the implementation based on external network coordination;while in the low environmental dynamism, firms s

关 键 词：商业模式执行 环境动态性 内部资源协调 外部网络协调 新创企业绩效 

分 类 号：F270[经济管理—企业管理]