“互联网+”背景下旗袍市场发展趋势研究  

Research on the market trend of cheongsam under the background of“Internet+”

作　　者：曾茜 刘文[1] Zeng Xi;Liu Wen(Jiaxing University,Jiaxing 314000,China)

机构地区：[1]嘉兴学院,浙江嘉兴314000

出　　处：《纺织报告》2022年第1期34-35,共2页

基　　金：2021年度国家级大学生创新创业训练计划项目(202110354056X)。

摘　　要：纵观旗袍历史及市场,人们对旗袍的审美需求依次出现了3个明显的阶段--封建传统限制阶段、修身凸显身材阶段、追求舒适潮流阶段。旗袍形态与市场的变化反映了社会、经济和人们思想的发展。在当今科技高度发达的背景下,互联网对旗袍市场的发展方向有着不容小觑的影响和导向作用。研究“互联网+”背景下旗袍市场的发展趋势,有助于明确中国旗袍设计的主流道路,为服装设计行业带来新的挑战和机遇。Throughout the history and market of cheongsam,people’s aesthetic demand for cheongsam has appeared in three obvious stages in turn,that is the stage of feudal tradition restriction,the stage of self-cultivation and body highlighting,and the stage of pursuing comfort trend.The changes of cheongsam form and market reflect the development of society,economy and people’s thought.Under the background of highly developed science and technology,the Internet has an important influence and guiding role on the development direction of cheongsam market.Studying the development trend of cheongsam market under the background of“Internet+”helps to clarify the mainstream of China’s cheongsam design and bring new challenges and opportunities for the clothing design industry.

关 键 词：旗袍市场 “互联网+” 传承与创新 轻元素 

分 类 号：J124[艺术—艺术理论]