粤港澳大湾区视角下广府文化在乳制品包装中的应用研究  

Research on the Application of Cantonese Culture in Dairy Product Packaging from the Perspective of the Guangdong-Hong Kong-Macao Greater Bay Area

作　　者：黄彩绿 Huang Cailv(Guangdong Yantang Dairy Co.,LTD.,Guangzhou Guangdong511356)

机构地区：[1]广东燕塘乳业股份有限公司,广东广州511356

出　　处：《中国乳业》2022年第1期83-87,共5页China Dairy

摘　　要：随着国家综合国力的增强和国民文化自信的提高,文化元素越来越多地被应用在包装设计的创新当中,广府文化作为粤港澳大湾区的代表性文化,越来越被人们所认知。本文基于对广府文化的精神内涵的论述,探索广府文化元素在乳制品包装中的应用和表达,结合广府地区的区域型乳品企业及其应用案例,从中思考品牌定位与广府文化的契合点,挖掘传统文化内涵,设计出符合新时代消费人群审美的产品包装,同时也让广府文化在应用中得到传承与发展。With the development of the country's comprehensive national strength and the improvement of national cultural self-confidence,cultural elements are more and more applied in the innovation of packaging design.As the representative culture of the Guangdong-Hong Kong-Macao Greater Bay Area,Cantonese culture is more and more popular among people.Based on the discussion of the spiritual connotation of Cantonese culture,this paper explored the application and expression of Cantonese cultural elements in the packaging of dairy products,combined with regional dairy enterprises in Cantonese and their application cases,and considered the relationship between brand positioning and Cantonese culture fitting points,excavated the connotation of traditional culture designing product packaging that conformed to the aesthetics of consumers in the new era,and at the same time allowed Cantonese culture to be inherited and developed in application.

关 键 词：广府文化 粤港澳大湾区 文化传承与发展 乳制品包装 设计应用 

分 类 号：TS206.2[轻工技术与工程—食品科学] TS252[轻工技术与工程—食品科学与工程]