行动者网络理论视域下的跨文化传播研究  

Intercultural Communication from the Perspective of Actor-Network Theory

作　　者：张萌 Zhang Meng

机构地区：[1]南京财经大学新闻学院

出　　处：《文化产业研究》2021年第2期214-226,共13页Cultural Industry Research

基　　金：江苏省社会科学基金青年项目“新时代江苏主流媒体话语体系创新研究”(20XWC001)的阶段性研究成果。

摘　　要：随着由旧全球化向新全球化的时代转向,跨文化传播研究呈现出由简性思维向复杂性思维转变的范式革新。改革开放以来,我国跨文化传播在实践探索和理论建构上均取得跨越式发展,但相对于日渐繁盛的跨文化传播实践而言,我国跨文化传播研究显得愈加促狭和不足。行动者网络理论基于主体间性的整体视角和多元向度,揭示了不同行动者在互动中生成异质结构的运作机制和复杂过程,为新全球化时代跨文化传播研究提供了新思维。作为我国跨文化传播的实践范例,世界知名城市“南京周”的系列活动在非自觉中贴合了行动者网络理论的要义及要求,创生了新全球化时代跨文化传播何以可能的复杂景观,为全方位展示文化创意产业资源,促进产业发展、项目洽谈和企业落地提供了有益启示。With the transition from old globalization to new globalization,the study of intercultural communication presents a paradigm reform from simple thinking to complex thinking.Since the reform and opening-up,China s intercultural communication has achieved great development in the aspect of practical exploration and theoretical construction.However,compared with the increasingly prosperous intercultural communication practice,the study of intercultural communication in China has become increasingly limited and inadequate.Based on the holistic perspective and multiple dimensions of intersubjectivity,actor-network theory reveals the operational mechanism and complex process of heterogeneous structure generated by different actors in the interaction,providing a new thinking for the study of intercultural communication in the new era of globalization.As a practical example of intercultural communication in China,activities of the World Famous City“Nanjing Week”unconsciously coincide with the essence and requirements of actor-network theory,creating a complex landscape of how intercultural communication is possible in the new era of globalization,it has implications for comprehensively displaying cultural and creative industry resources,promoting industrial development,project negotiation and enterprise landing.

关 键 词：跨文化传播 新全球化时代 行动者网络理论 “南京周” 文化创意产业 

分 类 号：G206[文化科学—传播学] G124