医学科普短视频在新冠肺炎疫情期间对全民健康教育的影响——以抖音短视频平台为例  

Impact of short videos on popularization of medical science during the COVID-19 pandemic:Based on short videos on TikTok

作　　者：张静 周永进[1] ZHANG Jing;ZHOU Yongjin(People's Medical Publishing House,Beijing 100021,China)

机构地区：[1]人民卫生出版社,北京100021

出　　处：《中国医学教育技术》2022年第1期75-78,共4页China Medical Education Technology

摘　　要：2020年初,新冠肺炎疫情迅速蔓延,在此次突发公共卫生事件中及时传播正确的防疫知识显得尤为重要。近年来,短视频以其"短、小、快"的特点快速为大众所接受,其在疫情特殊时期承担起了为大众快速传递、广泛普及医学防疫知识的重要使命。文章以抖音短视频平台为例,结合疫情期间较为成功的短视频案例,对医学科普短视频在新冠肺炎疫情期间对全民健康教育的影响进行探讨,进一步剖析其在传播及快速发展中存在的优势及不足,并提出了一些想法,以期在后疫情时代,能有更多、更优质的医学科普短视频涌现,为健康中国添砖加瓦。The COVID-19 pandemic spreaded rapidly in early 2020,and it is particularly critical to the timely spread of correct epidemic prevention knowledge in this public health emergency.In recent years,short videos have been quickly accepted by the public with its characteristics of"short,small and fast"features,and it has undertaken an important mission of rapidly transmit-ting and widely popularizing the knowledge of medical epidemic prevention in the special period.Taking TikTok as an example,combined with the more successful short video cases during the pandemic,this paper discussed the impact of short videos on popularization of medical science during the COVID-19 pandemic,further analyzed its advantages and deficiencies in the communica-tion and rapid development,and put forward some ideas,so that in the post-pandemic era,more short videos on popularization of medical science with better quality will contribute to healthy China.

关 键 词：医学视频 新冠肺炎 全民健康 科普教育 

分 类 号：G434[文化科学—教育学]