艺术纹样与色彩在啤酒包装创新设计中的应用  

Application of Artistic Patterns and Colors in the Innovative Design of Beer Packaging

作　　者：覃宇昕 QIN Yuxin(Sichuan University of Science&Technology,Meishan,Sichuan 610000,China)

机构地区：[1]四川科技职业学院,四川眉山610000

出　　处：《酿酒科技》2022年第1期130-135,共6页Liquor-Making Science & Technology

摘　　要：目前市场中的啤酒包装同质化问题比较严重,为了体现包装设计的独特性和文化性,提高啤酒在市场中的竞争力,研究将艺术纹样与色彩应用在啤酒包装设计中。分析我国啤酒包装设计现状,发现我国啤酒包装存在缺乏文化特色、品牌意识薄弱、盲目跟风和生态理念落后的问题。遵循舒适、天然、环保的设计理念,通过形态借鉴、提炼融合和元素再现等手段将经典纹样和色彩应用在啤酒包装的创新设计中,提高啤酒产品的销售量和市场竞争力。At present,beer packaging designs in the market are seriously homogeneous.In order to reflect the uniqueness and culture of the packaging design,and to improve the competitiveness of the beer product,the study applies artistic patterns and colors in beer packaging design.Through analyzing the current situation of beer packaging design in China,we have found that there are problems such as lack of cultural characteristics,weak brand awareness,blindly following the trend,and backward ecological concept.Following the design concepts of comfort,nature and environmental protection,and applying classic patterns and colors to the innovative design of beer packaging by means of form reference,refining,integration and reproduction of elements,the sales volume and market competitiveness of beer products can be improved.

关 键 词：艺术纹样 色彩设计 啤酒包装 创新设计 设计理念 

分 类 号：TB482[一般工业技术—包装工程] TS262.5[轻工技术与工程—发酵工程]