消费意识形态、视觉文化与身体消费  

Consumption Ideology,Visual Culture and Body Consumption

作　　者：周虹君 徐向阳[1] ZHOU Hong-jun;XU Xiang-yang(School of Humanities, Shaanxi University of Technology, Hanzhong 723001, China)

机构地区：[1]陕西理工大学人文学院,陕西汉中723001

出　　处：《西安建筑科技大学学报（社会科学版）》2021年第6期94-100,共7页Journal of Xi'an University of Architecture & Technology(Social Science Edition)

摘　　要：作为符号消费的具体实践,身体消费在消费意识形态及视觉文化的影响中呈现出复杂的生态图景。一方面,消费意识形态与视觉转向赋予了身体新的审美价值,加深了主体的自我意识,为个体身体消费提供了现实基础,促进了身体消费的资本实践;另一方面,消费意识形态与大众媒介将身体降格为消费品,使身体消费行使区分身份、彰显个性的符号功能,不断制造青春身体的幻象,让主体在超越真伪的视觉景观中陷入对完美身体的盲目崇拜,身体成为消费时代的审美幻想,身体变成了一种符码建构而非肉身现实。消费意识形态、视觉文化和身体消费的多向互动使当代身体成为审美、资本、符号的沉重救赎。As a concrete practice of symbol consumption,body consumption presents a complicated ecological image due to the influence of consumption ideology and visual culture.On the one hand,the consumption ideology and the turn of visual culture endow the body with new aesthetic value,deepen the subject’s self-awareness,provide a realistic basis for individual body consumption,and promote the capital practice of body consumption;on the other hand,consumption ideology and the mass media degrade the body into a consumer goods,attribute symbolical function to body consumption to distinguish identity and highlight individuality,and constantly create the illusion of a youthful body to make the subject fall into the blind worship of the perfect body in the visual landscape.The body becomes an aesthetic fantasy in the consumption era and as well a code in cultural construction rather than a real human body.

关 键 词：消费社会 消费意识形态 视觉文化 身体消费 

分 类 号：B834[哲学宗教—美学]