基于社会责任的绿色金融发展市场动力研究  

Research on the Market Dynamics of Green Finance Development Based on Corporate Social Responsibility

作　　者：丁涵 刘慧宏[1] DING Han;LIU Huihong(Business School,Ningbo University,Ningbo 315211,China)

机构地区：[1]宁波大学商学院,浙江宁波315211

出　　处：《科技与经济》2022年第1期66-70,共5页Science & Technology and Economy

基　　金：教育部人文社会科学研究项目——“基于全风险系统的中国绿色金融风险协调与防控研究”(项目编号:19YJAZH056,项目负责人:刘慧宏)成果之一;浙江省哲学社会科学新兴(交叉)学科重点扶持课题——“金融安全视角下浙江省绿色金融发展的动力机制与驱动对策研究”(项目编号:20XXJC03ZD,项目负责人:周新苗)成果之一。

摘　　要：绿色金融由于自身公益性特征及其对环境责任标准的要求,使得企业参与绿色金融的积极性不高,导致其发展的市场动力不足,但只有基于市场主体自主选择发展的绿色金融才能实现自循环自增长的健康发展。研究以社会责任为中介,构建两家竞争性企业的博弈模型,讨论企业的绿色金融参与度对企业利润的影响、企业的最优绿色金融参与度及其影响因素,并据此研究绿色金融发展的市场动力。研究表明,企业可以通过提高消费者对企业社会责任水平的敏感系数或降低企业参与绿色金融的成本系数来增强绿色金融发展的市场动力。The public welfare characteristics of the green finance and its requirements for environmental responsibility standards lower the enthusiasm of companies to participate in green finance,leading to insufficient market momentum for the development of the green finance.Only when market entities choose to develop green finance independently,can green finance develop in a self-circulation and self-growth manner.This article uses corporate social responsibility as an intermediary to construct a duopoly game model,discusses the impact of green finance participation on corporate profits,the optimal participation of companies in green finance and its influencing factors,and then studies the market dynamics of the development of green finance.The results show that companies have the motivation to develop green finance,and the market dynamics of green finance development can be enhanced by increasing consumers'sensitivity coefficient to corporate social responsibility or reducing the cost factor of companies participating in green finance.

关 键 词：绿色金融 企业社会责任 发展 市场动力 

分 类 号：F832[经济管理—金融学] F279.2[环境科学与工程—环境科学] X196