考虑保鲜努力投入的生鲜产品双渠道供应链协调  

Coordination of Dual-channel Fresh Products Supply Chain Considering Fresh-keeping Efforts

作　　者：丁洁 李贵萍 孙建红[1] DING Jie;LI Guiping;SUN Jianhong(Ningbo University,Ningbo 315000,China)

机构地区：[1]宁波大学,浙江宁波315000

出　　处：《物流技术》2022年第2期88-95,共8页Logistics Technology

基　　金：国家自然科学基金(72172069);浙江省省属高校基本科研业务费专项资金资助(SJWY2021001)。

摘　　要：在考虑保鲜技术投入的基础上,研究了供应商主导的双渠道供应链的协调问题,同时讨论了分散模式下供应商不同的决策方式,比较了集中模式和分散模式下的最优解,并设计成本共担-固定补偿的混合契约对供应链进行优化协调,最后通过数值分析探讨了交叉价格弹性系数和新鲜度敏感系数等参数对于供应链的影响程度,并进一步验证了协调契约的有效性。In this paper,on the basis of considering the input of fresh-keeping technology,we studied the coordination problem of a supplier-led dual-channel supply chain,discussed the different decision-making methods of the supplier in the decentralized mode,and compared the optimal solutions under respectively the centralized mode and the decentralized mode.Next,we designed a cost-sharing/fixedcompensation hybrid contract to optimize and coordinate the supply chain.Finally,through a numerical analysis,we looked at the influence of parameters such as cross-price elasticity coefficient and freshness sensitivity coefficient on the supply chain,and further verified the validity of the coordination contract.

关 键 词：生鲜产品 双渠道供应链 协调契约 保鲜努力投入 

分 类 号：F274[经济管理—企业管理]