医患互联网医疗使用意愿现状及影响因素分析  

Current situation and analysis of influencing factors of doctors and patients’ willingness to use Internet medical

作　　者：胡小靖[1] 房洪军[1] 袁建峰[1] 王平[1] HU Xiaojing;FANG Hongjun;YUAN Jianfeng;WANG Ping(Peking University First Hospital,Beijing,100034,PRC)

机构地区：[1]北京大学第一医院,北京市100034

出　　处：《中国医院》2022年第1期41-43,共3页Chinese Hospitals

摘　　要：目的:了解医患双方互联网医疗使用意愿,并进行影响因素分析,为促进互联网医疗良性、有序发展及为提升医患使用意愿提供科学依据。方法:自行设计调查问卷,利用在线发布方式对医生及患者群体进行问卷调查。使用SAS9.4软件进行单因素分析及多因素Logistic回归分析。结果:有71.05%的医生和69.07%的患者对互联网医疗表现出较高的使用意愿。多因素logistic回归分析显示,个体愿意尝试新事物新技术及个人品牌建设对医生使用意愿有正向影响;过往使用体验、就诊便利性、节约时间及个人信息的安全对患者使用意愿有正向影响。结论:相比患者,医生互联网医疗使用意愿略高;可通过强化互联网医疗比较优势提升患者就诊体验,增强其使用意愿;可从提升感知获益入手,增强医生使用意愿。对医患双方均应重视种子用户,充分挖掘潜力用户。Objective: To understand the willingness of Internet medical use between doctors and patients, and analyze the influencing factors. To provide a scientific basis for promoting the benign and orderly development of Internet medical and increase the willingness of doctors and patients to use it. Methods: A self-designed questionnaire was used to conduct a questionnaire survey on doctors and patients by online publishing. SAS 9.4 software was used for univariate analysis and multivariate Logistic regression analysis.Results:114 valid questionnaires of doctors and 194 valid questionnaires of patients were obtained. 71.05 % of doctors and 69.07 % of patients showed high willingness to use Internet medical. Multivariate logistic regression analysis showed that individual innovation and personal brand building have a positive impact on doctors’ willingness to use. Past use experience, convenience,time-saving and personal information security have a positive impact on patient’s willingness to use. Conclusion:Compared with patients, doctors have higher willingness to use Internet medical. By strengthening the comparative advantage of Internet medical, patients’ experience can be improved and their willingness to use can be enhanced.The doctor’s willingness to use can be enhanced by improving the perceived benefits. For both doctors and patients,we should pay attention to seed users and fully tap potential users.

关 键 词：互联网医疗 智慧医疗 互联网诊疗 医生 

分 类 号：R197.3[医药卫生—卫生事业管理]