融媒体动画短片与科普类公益广告的结合与发展  

The Combination and Development of the Short Animations of Integrated Media and Public Service Advertisements of Popular Science

作　　者：李娟[1] 柳永春[1] LI Juan;LIU Yongchun(School of Information Engineering,Fuyang Normal University,Fuyang,Anhui 236041,China)

机构地区：[1]阜阳师范学院信息工程学院,安徽阜阳236041

出　　处：《北京城市学院学报》2022年第1期46-49,共4页Journal of Beijing City University

基　　金：安徽省社会科学创新发展研究课题项目“融媒体时代动漫设计在防疫知识普及中的创新应用研究”(2020CX222);阜阳师范大学校级产学研项目“阜阳市九强家居工程有限公司动画广告及推广工作”(2020FXGHK4);阜阳师范大学科学研究项目“基于数字动画技术的阜阳民俗文化传承与推广研究”(2020KYQD0025)。

摘　　要：公益广告因其独特的宣传方式服务于社会受到了越来越多的关注以及观众的喜爱,它属于公益性质,体现的是社会核心价值观。融媒体的特殊传播方式、制作形式、题材内容等方面相对于传统工艺广告都有明显的优势。如何将公益广告产业与动画短片相结合并利用融媒体技术进行迅速传播并且能获得显著的效果成为本文研究的重点。Public service advertisements have received more and more attention and love from the audience due to their unique publicity methods to serve the society.It belongs to the nature of public welfare,and reflects the core values of the society.They have been accepted by the public due to their distinct characteristics.The short films combined with popular science publicity in the form of animated short films through the dissemination of media are also known as the public service advertisements of integrated media and popular science.How to combine the public service advertising industry with animated short films and use the integrated media technology to quickly spread and obtain significant effects has become the focus of this paper.

关 键 词：公益广告 动画短片 表现手法 创作思路 

分 类 号：F713.8[经济管理—广告]