新零售背景下河北省零售业供给侧改革的路径研究——以石家庄为例  

Research on the Path of Supply Side Reform of Retail Industry in Hebei Province under the New Retailing Background:Take Shijiazhuang as an Example

作　　者：张建香 葛永红 ZHANG Jian-xiang;GE Yong-hong(Hebei GEO University,Shijiazhuang 050031,China)

机构地区：[1]河北地质大学,石家庄050031

出　　处：《价值工程》2022年第8期28-31,共4页Value Engineering

基　　金：2018年度河北省社科联社会科学发展研究课题“新零售背景下河北省零售业供给侧改革的路径与发展对策研究”(201802020102)。

摘　　要：零售业供给侧改革是推动零售业转型发展的巨大动力。文章运用文献研究法和实地调研法研究河北省零售业供给侧改革的路径。通过分析新零售背景下河北省零售业供给侧改革存在的问题,提出新零售背景下河北省零售业供给侧改革的路径,即由要素驱动模式转变为创新驱动模式、以消费者为导向、零售业精准定位、调整零售业供给结构、线上线下一体化的全渠道策略、新技术应用、购物场景塑造、消费者价值共创等的策略。The supply side reform of retail industry is a great power to promote the transformation and development of retail industry.This paper uses literature research method and field research method to study the path of hebei retail supply side reform.By analyzing the problems existing in the supply side reform of hebei retail industry under the background of new retailing industry,this paper puts forward the path of the supply side reform of Hebei retail industry under the background of new retailing industry.That is the transformation from factor driven mode to innovation-driven mode,consumer-oriented,precise positioning of retail industry,adjustment of retail supply structure,omni-channel strategy of online and offline integration,new technology application,shopping scene shaping,co-creation of consumer value and so on.

关 键 词：零售 新零售 供给侧改革 价值共创 全渠道策略 

分 类 号：F279.23[经济管理—企业管理]