氢燃料电池汽车产业发展政策环境及口碑营销策略  

Study on Policy Environment and Word-of-Mouth Marketing Strategy of Hydrogen Fuel Cell Vehicle Industry

作　　者：刘元媛 陈露露 Liu Yuanyuan;Chen Lulu(Baltic Sea Region Research Center,Guizhou University,Guizhou 550025;School of Management,Guizhou University,Guizhou 550025)

机构地区：[1]贵州大学波罗的海区域研究中心,贵阳贵州550025 [2]贵州大学管理学院,贵阳贵州550025

出　　处：《中阿科技论坛（中英文）》2022年第2期67-70,共4页China-Arab States Science and Technology Forum

基　　金：教育部国别和区域研究重点项目“瑞典高科技产业政策研究”(19YDYL21)。

摘　　要：实现“双碳”目标,交通领域低碳转型是关键性举措,氢燃料电池汽车作为新能源汽车的重要部分可以减少碳排放、促进汽车产业的绿色发展。口碑营销能够增强消费者对于氢燃料电池汽车的了解和信任,有利于扩大氢燃料电池汽车的顾客群体,从而推动氢燃料电池汽车产业的商业化应用,促进汽车产业实现低碳化发展。基于此,本文对氢燃料电池汽车产业发展政策环境及口碑营销策略进行了相关探讨。To achieve the "carbon peak and neutrality" goal, the transition to low-carbon energy consumption of the transportation sector is a key measure. As an important part of new energy vehicles, hydrogen fuel cell vehicles can reduce carbon emissions and promote the green development of the automobile industry. Word-of-mouth marketing can enhance consumers’ understanding and trust in the vehicles, and is conducive to expanding the customer groups, thereby promoting the commercial application of the new vehicle and the low-carbon energy consumption development of the automobile industry. In view of this, this paper aims to discuss the policy environment and word-of-mouth marketing strategies of the hydrogen fuel cell vehicle industry.

关 键 词：低碳转型 氢燃料电池汽车 口碑营销 

分 类 号：TM911[电气工程—电力电子与电力传动]