基于微信公众号传播肿瘤防治知识的患者接受意愿及需求分析  

Analysis of the influencing factors of acceptance and demand of cancer patients based on the WeChat official account to disseminate the knowledge of cancer prevention and treatment

作　　者：钟志刚 乔良 刘潇霞 马婧 李丽娜 向明飞 陈晓莲 许佳豪 张文彬 ZHONG Zhi-gang;QIAO Liang;LIU Xiao-xia;MA Jing;LI Li-na;XIANG Ming-fei;CHEN Xiao-lian;XU Jia-hao;ZHANG Wen-bin(Sichuan Cancer Hospital,Chengdu,Sichuan 610041,China)

机构地区：[1]四川省肿瘤医院·研究所,四川省癌症防治中心,电子科技大学医学院,四川成都610041

出　　处：《现代预防医学》2022年第4期670-674,共5页Modern Preventive Medicine

基　　金：四川省卫生健康委员会科研课题重点研究项目(19ZD017),成都市科技局项目(2019-YF09-00095-SN)。

摘　　要：目的了解癌症患者对通过微信公众号传播肿瘤防治知识的接受意愿及需求的影响因素。方法对收集的1110份合格问卷进行分析。结果76.67%的癌症患者愿意接受通过微信公众号传播肿瘤防治知识;性别(OR=1.579,95%CI:0.125~0.788)、年龄(OR=1.651,95%CI:0.141~0.863)、文化程度(OR=0.615,95%CI:-0.914~-0.058)、从业状态(OR=1.620,95%CI:0.014~0.951)、是否定期复诊(OR=1.350,95%CI:0.009~0.592)是癌症患者通过微信公众号获取肿瘤防治知识接受意愿的影响因素。66.58%的癌症患者对于通过微信公众号传播健康知识的需求程度较高,文化程度(OR=1.871,95%CI:1.225~2.788)、从业状态(OR=1.453,95%CI:1.075~1.963)是癌症患者肿瘤防治知识需求高低的影响因素。结论建议结合不同患者的特征,开发权威的、科学的肿瘤防治知识微信公众号,为患者提供针对性、权威性、受益人群更广的肿瘤防治知识。Objective To understand the factors influencing cancer patients’ acceptance and demand of disseminating the knowledge of cancer prevention and treatment through the WeChat official account. Methods The collected 1110 qualified questionnaires were analyzed. Results In total 76.67% of cancer patients were willing to accept the dissemination of cancer prevention and treatment knowledge through WeChat official account. Gender(OR=1.579, 95%CI: 0.125-0.788), age(OR=1.651, 95%CI: 0.141-0.863), education level(OR=0.615, 95%CI:-0.914 to-0.058), professional status(OR=1.620, 95%CI:0.014-0.951), and regular follow-up consultations(OR =1.350, 95% CI: 0.009-0.592) were influencing factors of cancer patients’ willingness to receive cancer prevention and treatment knowledge through WeChat official account. In total 66.58%of cancers patients had a high demand for health knowledge dissemination through WeChat public accounts. Educational level(OR=1.871, 95%CI: 1.225-2.788) and professional status(OR=1.453, 95%CI: 1.075-1.963) were the influencing factors of the level of cancer patients’ demand for cancer prevention and treatment knowledge. Conclusion It is recommended to develop an authoritative and scientific WeChat public account of cancer prevention and treatment knowledge based on the characteristics of different patients, so as to provide patients with targeted, authoritative, and broader cancer prevention and treatment knowledge covering larger beneficiary population.

关 键 词：微信公众号 肿瘤防治知识 影响因素 

分 类 号：R730.1[医药卫生—肿瘤]