融媒体新闻短视频的多模态文体研究——以央视《主播说联播》栏目为例  

Research on Multimodal Styles of News Short Videos of Convergence Media:Case Study of News Broadcast from CCTV Anchors

作　　者：严云 YAN Yun(School of English Studies, Xi’an International Studies University, Xi’an 710128, China)

机构地区：[1]西安外国语大学英文学院,陕西西安710128

出　　处：《中北大学学报（社会科学版）》2022年第2期51-57,共7页Journal of North University of China：Social Science Edition

摘　　要：本文结合哈桑的语类理论和多模态功能文体学,借助ELAN(5.9),提出一个融媒体新闻短视频的多模态文体分析路径,分析了不同模态和协同关系的前景化特征及其文体效果。研究发现:物质过程、关系过程、心理过程清晰全面地详述事件,传递媒体态度和立场;加粗微软雅黑字体结合多种字体处理方式使新闻标题脱颖而出,内容更具特色,颠覆了传统的新闻形象;高频率的隐喻手势使抽象概念具体化,节奏手势增强话语力度;大量的陈述语气和高情态的情态副词肯定了媒体观点的权威性;主播微笑和其他情绪的表达使新闻更具感染力和说服力;模态间主要以互补强化关系协同运作,达到有重点、有逻辑、生动形象地传递新闻的目的。This article presents a multimodal analytical approach to analyze news short videos based on Hasan’s genre theories,multimodal functional stylistics and ELAN(5.9),and uses this approach to analyze the foregrounded features and effects of the different modes and intersemiotic relations of News Broadcast from CCTV Anchors.This article finds that News Broadcast from CCTV Anchors fully elaborated events and conveyed its attitudes and position on certain issues in the material,relational and mental processes;the use of bold Microsoft Yahei font and many other fonts made its news headlines and contents more unique and created new media images;the frequent uses of metaphorical gestures concretized abstract concepts and strengthened the effectiveness of discourses;the abundance of indicative moods and modal adverbs enhanced the authority of its viewpoints;anchors’smile and other emotions made its news more contagious and persuasive;and the coordination of various modes enabled it to spread news in a focused,logical and vivid manner.

关 键 词：融媒体 语类理论 多模态功能文体学 《主播说联播》 前景化特征 

分 类 号：G222[文化科学]