基于区域文化特色的中小型博物馆IP开发研究  

RESEARCH ON IP DEVELOPMENT OF SMALL AND MEDIUM-SIZED MUSEUMS BASED ON REGIONAL CULTURAL CHARACTERISTICS

作　　者：樊荣[1] 花加敏 FAN RONG;HUA JIAMIN

机构地区：[1]西安理工大学艺术与设计学院

出　　处：《设计》2022年第1期57-59,共3页Design

摘　　要：为明确中小型博物馆区域文化特色、增强传播效率、加强社会教育功能,增加大众对中小型博物馆的参与度,优化生存环境。以焦作市博物馆为设计实践对象,挖掘优秀馆藏资源的区域性特色开展焦作市博物馆文化IP形象以及衍生品设计。提出焦作市博物馆文化IP形象及衍生品设计的方案。该方案可为同级别中小型博物馆的文化IP开发设计提供参考。To clarify the regional cultural characteristics of small and mediumsized museums,enhance the dissemination efficiency,strengthen the social education function,increase the public’s participation in small and medium-sized museums,and optimize the living environment.Taking Jiaozuo Museum as the design practice object,excavating the regional characteristics of excellent collection resources to carry out the design of cultural IP image and derivative products of Jiaozuo Museum.Taking Jiaozuo Museum as the design practice object,excavating excellent collection resources,and carrying out the design of cultural IP image and derivatives of Jiaozuo Museum from the perspectives of identification,affinity,anthropomorphism and diversity The design scheme of cultural IP image and derivative of Jiaozuo Museum was put forward.The scheme can provide reference for the development and design of cultural IP for small and medium-sized museums of the same level.

关 键 词：中小型博物馆 文化IP 形象设计 区域性文化 衍生品设计 

分 类 号：J04[艺术—艺术理论]