基于视觉动力理论的白酒酒瓶造型研究  

RESEARCH ON THE DESIGN OF LIQUOR BOTTLE BASED ON VISUAL DYNAMIC THEORY

作　　者：吴跃杰 董石羽 WU YUEJIE;DONG SHIYU

机构地区：[1]西南交通大学建筑与设计学院

出　　处：《设计》2022年第1期120-123,共4页Design

摘　　要：获取视觉力的规律,得出白酒酒瓶的造型方法。首先通过文献阅读对阿恩海姆视觉动力理论的进行总结,再用案例分析法对市场上热销的白酒进行各元素、各造型内涵的解读,发现白酒酒瓶上视知觉规律及塑造方法,最后以此方法进行实际的案例设计,用方案来进行验证。白酒酒瓶上视觉力的体现方式有平衡、完形和静止的动势,在设计时需要确定结构轴线,并根据风格进行形态设计,然后塑造特定的视觉动势。To find out the design rules of modern liquor bottle modeling and summarize the modeling methods of wine bottle.Firstly,we interpret the connotation of Anaheim’s theory of visual dynamics,and summarize the theory from three parts;balance of forces,gestalt and simplification,static momentum.Then describe the design elements.Take the hot liquor in the market as an example,we interpret each element and shape,and find out the law of visual perception on liquor bottle.Finally carry out an actual case,according to the rule.The expression of visual force on liquor bottle includes balance,gestalt and static momentum.It is necessary to determine the structural axis in design,and shape design according to style,then get the specific visual momentum.

关 键 词：白酒酒瓶 造型方法 视知觉 视觉动力理论 包装设计 

分 类 号：TS972.23[轻工技术与工程]