浅谈图形创意在广告艺术设计中的作用分析  

On the Role of Graphic Creativity in Advertising Art Design

作　　者：张安琪 ZHANG Anqi(Department of Planning and design,Xinyang Agriculture and Forestry College,Xinyang 464000,China)

机构地区：[1]信阳农林学院规划与设计学院,河南信阳464000

出　　处：《鞋类工艺与设计》2021年第21期44-47,共4页SHOES TECHNOLOGY AND DESIGN

摘　　要：广告设计是视觉传播和交流的艺术形式,通常被应用在商业模式上,但实际上,它运用多种内容形式,构建视觉上的艺术画面。图形创意是广告艺术设计中非常重要的内容,它将不同的表达方式和新颖的视觉完美结合,让大众能够在有限的时间内获取更多的信息。图形创意之所以能够快速吸引大众的关注,其主要原因是本身具有的艺术性和视觉冲击力,能够激发人们的感知共鸣,从而获得认可。Advertising design is usually applied in the business model,but in fact,advertising design is an art form of visual communication and communication.It uses a variety of content forms to build a visual art picture.Graphic creativity is a very important content in advertising art design.It perfectly combines different ways of expression and novel vision,so that the public can obtain more information in a limited time.The main reason why graphic creativity can quickly attract the attention of the public is that it has its own artistry and visual impact,which can stimulate people’s perceptual resonance and obtain recognition.

关 键 词：图形创意 广告艺术设计 作用分析 

分 类 号：J524.3[艺术—艺术设计]