高职院校专业课程思政教改初探——以《汽车营销实务》课程为例  

On the Ideological and Political Education Reform of Professional Courses in Higher Vocational Colleges——Taking the Course of Automobile Marketing Practice as an Example

作　　者：卜素婷 Bu Suting

机构地区：[1]益阳职业技术学院,湖南省益阳市413000

出　　处：《时代汽车》2022年第6期60-62,共3页Auto Time

摘　　要：随着社会的发展,将思政教育融入高校课程,把立德树人融入专业建设,为国家培养高素质高技能综合型人才成为了高职教育的核心目标之一。本文以汽车技术服务与营销专业《汽车营销实务》课程为例探索高职专业课思政教学改革的途径与方法,力求"润物无声"的将思政元素与专业知识融合,进一步提高教师教学水平和学生学习效果,为国家为社会培养"有理想、有文化、有本领、有担当"的四有青年。With the development of society,it has become one of the core objectives of higher vocational education to integrate ideological and political education into college courses,establish morality and cultivate people into professional construction,and cultivate high-quality and highly skilled comprehensive talents for the country.Taking the automobile marketing practice course of automobile technical service and marketing specialty as an example,this paper explores the ways and methods of ideological and political teaching reform in higher vocational professional courses,and strives to"moisten things silently"integrating ideological and political elements with professional knowledge,so as to further improve teachers’teaching level and students’learning effect,and cultivate"Four Haves"youth with ideals,culture,ability and responsibility for the country and society.

关 键 词：高职课程思政 汽车技术服务与营销 教学改革 

分 类 号：G71[文化科学—职业技术教育学]