新冠疫情后休闲体育发展  

Research on the Development of Leisure Sports after COVID-19 Epidemic

作　　者：孙雷鸣[1] 何志均[1] 刘健城 SUN Leiming;HE Zhijun;LIU Jiancheng(Sports Industry Dept.of Guangzhou Polytechnic of Sports,Guangzhou,Guangdong Province,510650 China)

机构地区：[1]广州体育职业技术学院体育产业系,广东广州510650

出　　处：《当代体育科技》2022年第6期1-4,共4页Contemporary Sports Technology

基　　金：2020年度广东省普通高校特色创新项目(项目名称:国家认同视域下粤港澳大湾区体育产业与科技创新融合发展研究,项目编号:2020WTSCX224);中国教育科学研究院粤港澳大湾区教育研究中心2020年度粤港澳大湾区教育发展专项立项课题(项目名称:“行稳致远”视域下粤港澳大湾区体育科技创新创业教育协同发展研究,项目编号:GBAZYJY-YB202013)。

摘　　要：疫情对体育产业及其相关产业的影响巨大,但也给休闲产业的发展带来了一定的机遇。疫情后,休闲体育产业市场复苏快、发展多样化、体医融合、冰雪运动持续发力、体育科技引领新的发展潮流。健康视域下,要聚焦康体产业和体育科技,大力发展冰雪休闲产业,发挥区域优势,辐射周边城市群,提高休闲体育产业的黏性,提高休闲体育产业的发展水平。The COVID-19 epidemic has a great impact on the sports industry and its related industries,but it has also brought some opportunities for the development of the leisure industry.After the epidemic,the market of leisure sports industry recovered rapidly,developed diversified,integration of sports and medicine,continued strength of ice and snow sports,and sports technology led a new development trend.From the perspective of health,we should focus on sports industry and sports science and technology,vigorously develop ice and snow leisure industry,give play to regional advantages,radiate the surrounding urban agglomeration,improve the viscosity of the leisure sports industry and improve the development level of the leisure sports industry.

关 键 词：休闲体育 体育产业 疫情防控 体医结合 

分 类 号：G812[文化科学—体育学]