承继与延展:大众生产组织形式分析——以百度百科为例  

Nheritance and Extension:Analysis of Peer Production Organization form Taking Baidu Baike as an Example

作　　者：丁汉青 郝美青 DING Hanqing;HAO Meiqing

机构地区：[1]北京师范大学新闻传播学院

出　　处：《传媒经济与管理研究》2021年第2期102-116,共15页Media Economics and Management Research

基　　金：国家社科基金后期资助重点项目“机制与效能:大众生产场域研究”(项目号:21FXWA003)。

摘　　要：本文从大众生产机制与科层制的内在联系出发,考察国内典型的大众生产案例“百度百科”的词条生产,反思那些认为大众生产机制能够挑战甚至替代科层制的乐观观点。研究发现,在等级和权力、专门化部门、规则约束、技术素质要求、理性规范等五个层面上,百度百科对科层制既有所承继,又有所延展。总体来看,在互联网时代,大众生产的独异性特质已走向前台,体现普适性特质的科层制则隐身为大众生产的背景架构。百科类大众生产中独异性特质与普适性特质间的显隐对比强度又会受到平台定位、生产者文化理念等的影响。我们与其将大众生产视为科层制的挑战,倒不如视其为科层组织使命在互联网时代的延伸。Based on the internal connection between the peer production and bureaucracy,this study analyses Baidu Baike,a typical domestic peer production case,and reflects on the optimistic view that peer production can challenge or even replace bureaucracy.It is found that Baidu Baike not only inherits but also extends the bureaucratic system at the five levels of hierarchy and power,specialized departments,rule constraints,technical quality requirements and rational norms.Peer production with unique and heterogeneous nature has come to the front of network society,and bureaucracy has become the background framework of peer production.The recessive and dominant contrast strength between peer production and bureaucratic system of encyclopedia platform will be affected by platform positioning,producer cultural concept and so on.We regard peer production as an extension of the mission of bureaucratic organizations in network society rather than a challenge of bureaucracy.

关 键 词：大众生产 科层制 百度百科 

分 类 号：G63[文化科学—教育学]