基于五感体验的文创产品设计策略研究  

Design Strategy of Cultural and Creative Products Based on Five Senses Experience

作　　者：刘晓彬[1] 朱庆祥[2] LIU Xiao-bin;ZHU Qing-xiang(Changzhou University,Changzhou 213000,China;Hebei University of Engineering,Handan 056107,China)

机构地区：[1]常州大学,常州213000 [2]河北工程大学,邯郸056107

出　　处：《包装工程》2022年第6期329-335,共7页Packaging Engineering

基　　金：江苏高校哲学社会科学研究(2021SJA1228)。

摘　　要：目的在文创产品趋于同质化的背景下探索五感理念在文创产品创新设计中的运用。方法以五感理念为基本理论依据,通过分析文创产品设计现状和未来发展趋势,结合五感理念设计要素进行探究,总结出五感设计模型构架,提出沉浸式品味唤醒感知、互动式参与触发情感、体验式感受引发联想等基于五感理念的文创产品设计策略,并结合具体案例对其进行创新性解析。结果指出文创产品应采用“五感”设计理念,提升用户在视觉、听觉、嗅觉、触觉和味觉方面的体验,以期优化用户体验感,增强文创产品的创新力。结论从用户体验的角度出发,研究系统性的“五感”体验理论,构建“五感”设计理论模型,总结文创产品设计策略,为五感体验理论在文创产品领域的应用提供极具价值性的参考。To explore the application of the five senses concept in the creative design of cultural and creative products under the background that cultural and creative products tend to be homogeneous.This research is based on the concept of five senses,analyzes the current situation and future development trends of cultural and creative product design,and explores the design elements of the five senses concept,summarizes the five senses design model framework,and proposes the strategy of cultural and creative product design based on the concept of five senses,such as immersive taste awakening perception,interactive participation triggering emotion,and experiential feeling triggering association,and analyze it innovatively with specific cases..Finally,it points out that cultural and creative products should adopt the"five senses"design concept to enhance users'experience in vision,hearing,smell,touch and taste,in order to optimize user experience and enhance the creative power of cultural and creative products.From the perspective of user experience,research the systematic"five senses"experience theory,construct the"five senses"design theory model,summarize the design strategies of cultural and creative products,and hope to provide great value for the application of the five sense experience theory in the field of cultural and creative products reference.

关 键 词：五感体验 文创产品 用户体验 设计 

分 类 号：TB472[一般工业技术—工业设计]