外语演讲稿写作巧用“视觉”语言  

Using Visual Language Skillfully In Foreign Language Speech Writing

作　　者：刘去非 Liu Qufei(University of Murcia,Spain)

机构地区：[1]西班牙穆尔西亚大学文哲系

出　　处：《写作》2022年第1期120-128,共9页Writing

摘　　要：在外语演讲稿写作中,巧用“视觉”语言是增强演讲词力度和效果的必要手段。外语演讲和其他的交流形式一样,建立于文化基础之上,要写好一篇外语演讲稿,演讲者需要具备跨文化、跨语言的意识。不同文化背景和社会习俗导致人类语言千差万别,外语演讲稿要善于把抽象的概念诉诸具体形象,调动各种感觉,尤其是视觉。视觉语言能准确、清楚、生动、简明、通俗、恰如其分地传达信息,在演讲者和外国听众之间架起理解和沟通的桥梁,引发目标国听众的情感共鸣,使演讲者和听众达成共识,从而提升语言的表现力和演讲的感染力。Using visual language skillfully in foreign language speech writing is a necessary means to enhance the power and effect of speech.Foreign speech,like other forms of communication,is based on culture.To write a good speech in a foreign language,the speaker needs to have cross-cultural and cross-language awareness.Different cultural backgrounds and social customs lead to the diversity of human language,foreign language speech should be good at turning abstract concepts into concrete images,by mobiliz⁃ing all kinds of feelings,especially visual ability.Visual language can be accurate,clear,vivid,concise,popular and appropriately convey information,build a bridge of understanding and communication between the speaker and the foreign audience,trigger the emotional resonance of the target audience,make the speaker and the audience reach a consensus,and thus improve the expres⁃sion of language and the appeal of speech.

关 键 词：外语演讲 写作策略 视觉语言 语言形象性 

分 类 号：H315[语言文字—英语]