基于“大智眼”数据平台的加热不燃烧卷烟市场预测研究  

Research on New Type Tobacco Market Forecast Based on"Big Wisdom Eye"Data Platform

作　　者：夏倩[1] 蔡兴华 陈震[1] 王骏[1] XIA Qian;CAI Xinghua;CHEN Zhen;WANG Jun(Zhejiang China Tobacco Industry Co.,Ltd.,Hangzhou 310024,China)

机构地区：[1]浙江中烟工业有限责任公司,浙江杭州310024

出　　处：《河南科技》2022年第3期22-25,共4页Henan Science and Technology

摘　　要：针对当前加热不燃烧卷烟市场的数据业务存在明细不足的情况,尤其是各个烟草工商企业存在数据分散、处理能力小、数据更新不及时、数据同步难等问题,本研究基于“大智眼”数据平台,通过简单的拖拽式构建数据分析模型,运用调查问卷与定量预测中的回归预测法、对数模型预测法相结合,进行加热不燃烧卷烟市场需求量的预测工作,从而极大地提高烟草行业的工作效率和竞争力,促进行业的发展。The current environment,new tobacco data business has significant shortcomings,especially the scattered data of various tobacco industrial and commercial enterprises,small processing capacity,untimely update,and difficult data synchronization.The traditional data processing mode of the tobacco industry obviously cannot meet the development of modern enterprises.This paper is based on the"Big Wisdom Eye"data platform,constructs a data analysis model through a simple drag-and-drop method,and uses a combination of questionnaires and quantitative forecasting regression forecasting method and logarithmic model forecasting method to predict the demand for the new cigarette market.Greatly improve the work efficiency and competitiveness of the tobacco industry,and promote the development of the industry.

关 键 词：“大智眼”数据平台 卷烟市场 销量预测 

分 类 号：F273.2[经济管理—企业管理]