基于OBE理念的市场调研课程教学改革研究  

Research on Teaching Reform of Market Research Course Based on OBE Concept

作　　者：符秀丽 FU Xiu-Li(SanYa Institute of Technology,Sanya 572000,China)

机构地区：[1]三亚理工职业学院,海南三亚572000

出　　处：《绿色包装》2022年第2期39-42,共4页Green Packaging

基　　金：海南省教育厅课题(基于海南自贸区建设的三亚亲子游创新产品开发和人才需求研究Hnky2020-73);2021院级教育教学改革研究项目(基于OBE理念的市场调研课程教学改革研究SITJG202106)。

摘　　要：市场调研作为市场营销专业核心课程之一,在整个专业课程体系中有着很重要的地位。通过兄弟院校、市场专业毕业生进行实地调查和网络调查,且以产品包装设计项目为例对校企合作企业进行了市场调研,获得了相关的研究数据。本文基于OBE理念,融合课程思政教育,从课程标准、成果导向、教学设计等方面进行了课程教学改革,而且取得了一定的成果。As one of the core courses of marketing major,Market Research plays a very important role in the whole professional curriculum system.Field survey and network survey were carried out by graduates of marketing majors and colleges of brother colleges,and market survey of school-enterprise cooperative enterprises was conducted by taking product packaging design project as an example to obtain relevant research data.Based on the OBE concept,this paper carries out the curriculum teaching reform from the aspects of curriculum standard,results-oriented,teaching design and so on,integrating curriculum ideological and political education,and has achieved certain results.

关 键 词：OBE 市场调研 教学改革 

分 类 号：G712[文化科学—职业技术教育学]