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作 者:Long Yanyu
机构地区:[1]Blispring,China
出 处:《China Detergent & Cosmetics》2022年第1期31-33,共3页日用化学品科学(英文版)
摘 要:As most people acknowledges,the toothpaste market already has been occupied by a great number of strong players and can be considered an increasingly deadly battlefield.However,for a market that is large enough,with expanding categories and rising consumption,there are many new opportunities in the oral care market.Momentum determines kinetic energy,as long as you seize the opportunity,precise attack,a latecomer can also tap strong brand potential,to seize the marketing high ground.For new dental brands in particular,only strong potential can generate development of marketing and strong marketing momentum.By harnessing the strong potential,you can strategically reach the overall brand marketing height,to achieve marketing victory across the field.
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