基于杜邦模型的上市互联网企业的盈利能力分析——以金山软件为例  

Profitability Analysis of Listed Internet Enterprises Based on DuPont Model——Taking Kingsoft as an Example

作　　者：陈秋如 CHEN Qiu-ru(Guangdong University of Finance&Economics,Guangzhou 510320,China)

机构地区：[1]广东财经大学,广州510320

出　　处：《中小企业管理与科技》2022年第2期163-165,共3页Management & Technology of SME

摘　　要：盈利能力能够衡量一个企业的经营成果,而杜邦模型从多方面反映了企业的盈利能力。近几年,互联网行业在人工智能、云计算、大数据技术等方面发展迅速,使得互联网市场的竞争日益加剧。金山软件作为早期创建的互联网公司和我国办公软件的开发者,研究其盈利能力有重要意义。论文用杜邦模型对影响金山软件盈利能力的要素进行分析,意在了解金山软件盈利能力的变化动因以及后续的发展战略和方向。Profitability can measure the operating results of an enterprise,and DuPont model reflects the profitability of the enterprise from many aspects.In recent years,the internet industry has developed rapidly in artificial intelligence,cloud computing,big data technology and other aspects,making the internet market increasingly competitive.Kingsoft as an early internet company and the developer of office software in China,it is of great significance to study its profitability.In this paper,DuPont model is used to analyze the factors affecting Kingsoft's profitability,so as to understand the change of Kingsoft's profitability and the subsequent development strategy and direction.

关 键 词：上市互联网企业 杜邦模型 盈利能力 

分 类 号：F275[经济管理—企业管理]