波普设计的大众性特征研究  

STUDY ON POPULAR CHARACTERISTICS OF POP DESIGN

作　　者：魏琦超 Wei Qichao

机构地区：[1]东南大学,江苏南京211100

出　　处：《工业设计》2022年第3期46-48,共3页Industrial Design

摘　　要：文章旨在通过对波普设计在大众文化浪潮推进下的起源与流变进行研究,以大众文化为语境,从“源与融”与“流与异”两个维度剖析波普设计的大众性特征。一方面,以设计群体、设计思维、设计形式三方面阐释波普设计的起源与融合,即“源与融”;另一方面,以消费需求、消费心理、设计模式三方面阐释波普设计的流变与求异,即“流与异”。通过对波普设计的大众性特征研究,分析其是如何从反主流设计最终演变为迎合大众趣味的设计风格,从个别到一般、个性到共性,归纳出设计的一般普适性特征,以指导未来的设计实践。The article aims to study the origin and evolution of Pop Design under the promotion of the wave of popular culture,and analyze the populace of Pop Design from the two dimensions of"source and integration"and"flow and difference"in the context of popular culture sexual characteristics.On the one hand,explains the origin and integration of pop design in three aspects:design group,design thinking,and design form,that is"source and integration";On the other hand,interprets wave in terms of consumer demand,consumer psychology,and design mode.The evolution and difference of general design,that is"flow and difference".Through the research on the popular characteristics of pop design,analyze how it evolved from countermainstream design to a design style that caters to the interests of the public,from individual to general,individual to commonality,and summarize the general universal characteristics of design to guide the future Design practice.

关 键 词：波普设计 大众文化 源与融 流与异 

分 类 号：J02[艺术—艺术理论]