徽商与浙商的差异及其现代价值——从文化心理学角度分析  

Difference Between Huizhou Merchants and Zhejiang Merchants and Its Modern Value:From the Perspective of Cultural Psychology

作　　者：张孝义 任俊[1] 詹飞飞[2] ZHANG Xiaoyi;REN Jun;ZHAN Feifei(College of Teacher Education,Zhejiang Normal University,Jinhua 321004,China;School of Education and Science,Huangshan University,Huangshan 245041,China)

机构地区：[1]浙江师范大学教师教育学院,浙江金华321004 [2]黄山学院教育科学学院,安徽黄山245041

出　　处：《宿州学院学报》2022年第1期22-26,共5页Journal of Suzhou University

基　　金：国家社会科学基金教育学课题(BBA170067);黄山学院科研项目(2017xhwh002)。

摘　　要：徽商和浙商作为中国历史上比较具有代表性的两个商帮,对中国商业的发展影响较大。由于所处的地理环境、地域文化、对商人价值的认知心理等方面的差异以及主要经营的商业范围的不同,使得他们在“核心价值观”“对商的认知”“财富观”等方面存在差异。从文化心理学的角度,对徽商和浙商差异的形成做出解释,并对徽商和浙商的当代价值进行阐述,为理解徽商与浙商的差异提供了一个新的思路和视角。As two representative business groups in Chinese history,Huizhou merchants and Zhejiang merchants had great influence on the development of Chinese commerce.Due to the differences in geographical environment,regional culture,cognitive psychology of businessman′s value and the different business scope,they have differences in"core values","cognition of business","view of wealth"and other aspects.From the perspective of cultural psychology,this paper explains the formation of the differences between Huizhou merchants and Zhejiang merchants,and expounds the contemporary value of the characteristics of Huizhou merchants and Zhejiang merchants,thus providing a new way of thinking and perspective for understanding the differences between Huizhou merchants and Zhejiang merchants.

关 键 词：徽商 浙商 文化心理学 现代价值 

分 类 号：F279.27[经济管理—企业管理]